film tourism new zealand statistics


Salzburg, Austria - The Sound of Music, 16. Vancouver, Canada - Fifty Shades of Grey, 24. Subscribe to our newsletter to get the latest news, events, and funding deadlines.

In April 2014 the New Zealand Screen Production Grant was introduced, by which international productions can access a 20% baseline grant. Rebecca Ingram, Tourism New Zealand’s General Manager for PR and Major Events addressed TRENZ about how TNZ is maximizing film tourism - cementing the legacy of New Zealand as the home of Middle-earth and growing preference for New Zealand as a travel destination through new film opportunities. Tourism New Zealand hosted world-class international media outlets such as China- CCTV- (6.3m viewers), TF1 France (3.8m viewers) and Sky Movies UK (10.7m viewers) at real Middle-earth locations and experiences. The Hobbit Trilogy continues to have a massive impact on film tourism in New Zealand. When films are produced in New Zealand it provides an opportunity for Tourism New Zealand to gain access to quality content, marketing opportunities and high impact media channels to promote New Zealand as a tourism destination. Review of Ministry of Business, Innovation and Employment's tourism statistics (Published 2015) This review assesses the systems and processes used to produce the Ministry of Business, Innovation and Employment's official tourism statistics, and identifies areas for improvement. Tourism New Zealand’s work through both marketing and PR was designed to demonstrate how easy it is for people to come to New Zealand, experience Middle-earth’s stunning landscapes, embracing people and unique activities.

© Copyright 1999-2020 Tourism New Zealand, Bryce and Nat Geo driving strong interest in New Zealand, TNZ’s global media coverage worth $200 million plus. Our approach to marketing. Tourists generated $3.8 billion in goods and services tax (GST) revenue, with $1.8 billion coming from international tourists (Source: Tourism Satellite Account 2019, Statistics New Zealand) Want to know more? For more information about how New Zealand can work for your project, talk to our film experts: ph: +64 4 382 7680 email: enquiries@nzfilm.co.nz. According to the study of 2000 adults, one in four now choose their holiday destination based on what film set they would most like to see. Prior to Covid-19, around 80 million people were actively thinking about a New Zealand holiday. Research completed by the New Zealand Institute of Economic Research has found that the marketing of New Zealand as Middle-earth has had a significant and quantifiable impact on growth in visitor arrivals from Western markets.

Wexford, Ireland - Saving Private Ryan. About 292,000 international holiday visitors (18 per cent) cite, © Copyright 1999-2020 Tourism New Zealand, Bryce and Nat Geo driving strong interest in New Zealand. Three Middle-earth TVCs which showed tourists the real locations and experiences they can enjoy in New Zealand - the real Middle-earth. This included PR activities prior to, during and after each film’s premiere. New Zealand came in at number one in the study of holiday destinations made famous by film and television, largely due to its lead role in The Lord of the Rings trilogy. 3.

Tourism New Zealand's activity is driven by insights, consumer marketing campaigns and industry engagement which will continue to ensure that the international visitor economy is well-positioned for recovery. Tourism Satellite Account: 2016is now availabl… A further 5% is available for those that demonstrate wider economic benefits to New Zealand. Nearly one in five (18%) holiday visitors cite The Hobbit Trilogy as the reason for their initial interest in New Zealand. New Zealand has topped a list of must-visit places in a study commissioned by HBO Entertainment. Director of HBO Home Entertainment UK Colin Smith said: "Films and TV shows are filmed in such a variety of places nowadays; they allow us to get a glimpse of parts of the world we may have otherwise never considered as a holiday destination. New Zealand has topped a list of must-visit places in a study commissioned by HBO Entertainment. New Zealand's borders are currently closed following the global outbreak of Covid-19. Cruise ship traveller statistics: June 2017 (October 2017) Statistics on the number and characteristics of cruise ship travellers, including passengers and crew, and region/port statistics. International media were provided with real Middle-earth destination content such as footage, imagery and written content. Tourism New Zealand has prepared scenarios to help inform industry and government on the potential shape of the tourism sector's recovery. Kings Cross Station, London - Harry Potter, 17. Martha's Vineyard, Massachusetts, USA - Jaws, 28. Tourism New Zealand has successfully marketed New Zealand as the home of Middle-earth for the past 15 years.

The Causeway Coast and Glens, Antrim, Northern Ireland - Game of Thrones, 6. Read more here. This included cast from the movie as well as other celebrities with an interest in Middle-earth such as actress Yao Chen from China whose visit generated 34,697 stories. Middle-earth provided access to high profile celebrities with influence.

About 292,000 international holiday visitors (18 per cent) cite The Hobbit Trilogy as a reason for their initial interest in New Zealand. The 100% Pure Middle-earth, 100% Pure New Zealand marketing strategy focused on converting the international attention New Zealand drew from starring in The Hobbit Trilogy, into travel.

Marketing, promoting and showcasing New Zealand as a tourism destination is part of the assessment criteria for wider benefits. 'While we might have only considered the more well-known tourist destinations before, some shows are introducing us to countries or cities away from the beaten track, and are helping to broaden our horizons when it comes to our travel plans.". Download a copy of the presentation below. Check out Tourism New Zealand's fantastic video to find out why New Zealand took out the top spot, or have a look at the full list of country’s below. Highclere Castle, Hampshire, UK - Downton Abbey, 22. The Lord Of The Rings and The Hobbit Trilogies have had huge appeal and attract thousands of visitors annually. The Beverly Wilshire Hotel, Beverly Hills, USA - Pretty Woman, 26. For instance, the International Visitor survey in showed that 16 percent of international visitors in 2015 cited The Hobbit Trilogy as the initial reason they considered a trip to New Zealand. Association with films such as The Hobbit Trilogy also offers New Zealand a wider opportunity to work in with New Zealand Inc. to enhance its international profile as an innovative and creative nation, and as a great place to make films and do business.
Follow us on Twitter, or like us on Facebook. The grant is managed by the New Zealand Film Commission, more information can be found here. Tourism New Zealand worked in partnership with Warner Bros. Pictures to leverage The Hobbit Trilogy. The Lord Of The Rings and The Hobbit Trilogies have had huge appeal and attract thousands of visitors annually.

Maximising film tourism for New Zealand 12 May 2016 About 292,000 international holiday visitors (18 per cent) cite The Hobbit Trilogy as a reason for their initial interest in New Zealand. Tourism New Zealand works alongside the New Zealand Film Commission and Film New Zealand to capitalise on opportunities generated by films made here, to promote New Zealand as an exceptional travel destination. Marbella, Spain - The Only Way is Essex, 23. © Copyright New Zealand Film Commission 2017, NZ tops ultimate film tourism destination list, Te Puna Ataata New Zealand Film Heritage Trust, Funding the Future - Interactive and Virtual Reality, 2018-2019 Rautaki Action Plan and Initiatives, NZSPG Criteria for International Productions, Kōpere Hou - Fresh Shorts Webinar #2 - Thurs 08 October, 5:30pm, Live on Zoom, Savage Hits One Million at New Zealand Box Office, Strategic Training and Screen Sector Capability Funds Open, Kōpere Hou - Fresh Shorts Webinar: Q&A With NZFC and Script to Screen, Kōpere Hou - Fresh Shorts Will Open on Thursday 10 September, New Zealand voted world's top film tourism destination. When films are produced in New Zealand it provides an opportunity for Tourism New Zealand to gain access to quality content, marketing opportunities and high impact media channels to promote New Zealand as a tourism destination. Alnwick Castle, Northumberland - Harry Potter, 13.
Three 'New Zealand Home of Middle-earth' DVD featurettes with cast endorsements including their own personal experiences filming and exploring the real Middle-earth New Zealand. Tourism New Zealand had a strong involvement with the movies' international world premieres including a presence on the red carpet, and food and wine events in uniquely New Zealand settings such as The Book of New Zealand and a real Hobbit Hole at Claridge’s Hotel in London. New Zealand came in at number one in the study of holiday destinations made famous by film and television, largely due to its lead role in The Lord of the Rings trilogy.. Tourism New Zealand is currently focused on supporting domestic tourism activity and keeping the brand alive internationally.

We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand. Find out more about our international markets, including latest statistics and data, in the Markets and Stats section of this website. Stats NZ is New Zealand's official data agency. By subscribing to our newsletter you also agree to receive surveys and notifications of competitions and promotions from the NZFC from time to time.

Neuschwanstein Castle, Bavaria - Chitty, Chitty Bang, Bang, 30. New Zealand also recently placed third in USA Today's ‘Best Cinematic Location’ poll. This was led by Mamma Mia in Greece 17%, with New Zealand and Middle-earth in second place at 16%.

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